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Profitable Instagram Ads at the top, middle and bottom of funnel

With over one billion active users, Instagram Ads form a crucial part of the performance marketing mix for eCommerce brands. As a Meta Business Partner, Target has access to the latest best practices, which, when paired with our commercial acumen, technical expertise and creative nous, leads to unparalleled bottom-line growth. Over the past 12 months, our Meta Ads and Instagram marketing specialists have worked on a formula to help eCommerce brands unlock more predictable and profitable growth. Our unique combination of a gold standard account architecture, a hard and fast a/b testing framework, conversion tracking options, an in-house creative team and a robust reporting framework underpinned by profitability makes Target one of the UK's most in-demand awarded performance marketing agencies. Scroll to read more about our secret sauce below...

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Deliver top, middle and bottom of funnel campaigns on Instagram, Facebook & Messenger with Meta Ads.

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Paid Social Agency Services. Our award-winning campaigns leverage data, creativity, and expertise to drive bottom-line growth for high-potential brands.

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Target is at the forefront of paid social for consumer brands, driven by a performance marketing approach that ruthlessly chases gains and improvements daily.  We've helped eCommerce brands in Cornwall to turbocharge sales, revenue and profit time and time again.

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Social is in our DNA. We are at the forefront of B2C paid social, powered by our social media marketing approach that consistently delivers 1% wins again, and again, and again.

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TikTok is the destination for short-form video consumption amongst Gen Z and Millennials; use the platform drive TOF traffic at a much lower CPM than Meta.

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Twitter Advertising Agency

Elon is making big changes at Twitter, and Target is here to capitalise on it. With some advertisers pulling their budgets, there's never been a more cost effective time to leverage Twitter Ads.

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Instagram marketing agency that delivers high growth

At Target, we've built and tested a Meta Ads & Instagram Ads campaign framework that takes control back from Meta's black box ecosystem. No more set-and-forget with the Advantage+ campaign. No more relinquishing your budget at the mercy of Meta. Our framework for Instagram Ads allows for top-of-funnel prospecting, remarketing in the middle of the funnel, and bottom-of-funnel retention audiences; this Instagram Ads framework also ring-fences budget for hard and fast a/b testing to identify and scale new opportunities for incremental revenue wins. Our clients value us for our data literacy and commercial acumen. Our approach to attribution/tracking and reporting underpins this. Our preferred data visualisation and attribution tools for Meta & Instagram Ads are  TripleWhale (Shopify only) and Fospha and Hyros; from a reporting perspective, all of our real-time campaign dashboards are built using API connectors in Lookr Studio. No one report is the same; each report is tailored to the metrics that matter most to your eCommerce business. Our reporting framework also considers your variable costs as an eCommerce business, COGS including shipping and fulfilment and agency fees, which are metrics overlooked by in-channel ROAS reporting. Considering such costs, our robust view of profitability helps your brand and our Instagram marketing agency make better business decisions when optimising your campaigns.
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Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.

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Our Instagram marketing agency process

Our team immerses itself in your brand, learning your market and understanding who your ideal customers might be. We analyse any existing Instagram marketing campaigns you have, and take a deep-dive into your website data to ascertain demographic trends and your best-performing products.
We create a detailed Instagram marketing strategy with planned creatives, different audience segments and bidding approach. We also set out a clear remarketing strategy, and create lookalike audiences from your existing customers to help identify new prospects too.
Your ads are rolled out across Instagram. We monitor and tweak ads daily, ensuring the best possible results are seen as quickly as possible.
You can't improve what you don't measure, and we measure absolutely everything. At the end of the month we'll create and walk you through a detailed analytical report, showing you which Instagram marketing creatives performed best, the results of a/b split testing, and which audiences are driving the most revenue for your business too. And then we repeat the cycle, testing new ad creatives to replace those that aren't performing as well, creating new audiences and updating monthly campaign budgets to give more breathing space to top-performing campaigns.