Discovery calls before campaign setup to understand legacy account structure, objectives, growth targets, branding and messaging, and a holistic view of the business to equip us with the information for a bespoke Google ads strategy.

Google Ads Account Build

Comprehensive campaign build, balancing business needs and best practices to maximise account results. We adopt a dynamic approach to Google ads, with ongoing recommendations and optimisation to improve performance.

Coherency and transparency are achieved through regular calls, with weekly updates and monthly strategy sessions. Assignment of a dedicated Slack channel for open communication with the team.

Reporting of your Google Ads Results

Detailed audits, monthly reporting and dashboards covering recommendations, opportunities for scale and quick wins - that are focused entirely on the business' needs. State-of-the-art monitoring tools including competitor sales monitoring, site speed performance tracking and expert feed management.

Award-winning Google Ads agency focused on bottomline growth

Target is an expert Google Ads agency focused on driving profitability that is clearly reconcilable against your brand's P&L. Whether it’s pulling profit margin by SKU from Shopify and feeding it into Google Ads as a signal to drive more high margin sales; or simply using a weather API to serve your seasonal inventory the second that demand spikes - Target has got the Google Ads solution for your brand.

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Google Performance Max

We leverage data and cutting-edge tech to create high ROI paid search campaigns across Google's entire placement inventory.

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Google Shopping Ads

We leverage data and cutting-edge tech to deliver high ROI paid search, paid social and SEO campaigns for D2C, retail and eCommerce brands.

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Paid Search

Unlock hidden pockets of profit with our test, measure and optimise the approach to PPC and Paid Search.

PPC Agency London

We use insights and cutting-edge tech to create hyper-targeted Google Ads campaigns with granular account structures aligned to your business goals.

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Remarketing Agency

Our remarketing agency strategy uses key insights and cutting-edge technology to create a hyper-targeted paid search, paid social and account-based marketing campaign designed to bring existing customers back to the site or 'nearly there' prospects into lifetime consumers.

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Search Marketing Agency London

Working with ambitious eCommerce brands in the UK and beyond, we combine your business intelligence with our search marketing nous and data literacy to achieve scale in style, while maintaining profitability on the P&L.

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A successful Google Ads strategy that works profitably must revolve around your business objectives

Google Ads allows brands to capitalise instantly, with campaigns set up to drive targeted consumers in hunt mode to your site. Our award-winning, Google-partnered team helps online brands to achieve profitable and predictable growth through our paid search consultants, analysts and creatives, ably supported by our scientifically-minded data team, who mine for insights and new optimisation opportunities with a powerful combination of AI technology and human intelligence. While Search Engine Optimisation can take many months and while hugely influential, it should be carefully considered as a medium-long-term solution. Google Ads allows for quick results, which continue to improve over time thanks to AI & ML algorithms and human optimisation. In today's ecosystem, good Google Ads agencies have genuine mastery in feed management; leveraging Google Ads scripts; conversion tracking; campaign and landing page optimisation. The great Google Ads agencies do all of that and know how to report profitability with laser accuracy. As a great Google Ads agency, Target understands that ROAS is a good channel scoreboard metric, but it's not a genuine reflection of profitability. To truly understand profitability, you need a reporting framework that pulls in COGS and considers agency fees to reflect your Google Ads profitability; on top of that, you need a dashboard tab that measures rolling, cohort-specific LTV & CAC. Why? Because without these metrics and measurements, your Google Ads agency is making blind decisions and, ultimately, gambling with your budget. Ready to drive more predictable and predictable Google Ads performance? Click below to book a free discovery call today.

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More Work

Increasing FE course applications with Google, Instagram and TikTok during and beyond the pandemic.

Waves of eCommerce sales and a X22 ROAS for Cornwall's hardcore surf store.

Increasing FE course applications with Google, Instagram and TikTok during and beyond the pandemic.

Waves of eCommerce sales and a X22 ROAS for Cornwall's hardcore surf store.

Book Your Free Discovery Call

Book A Call

Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.

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our Google ads agency process

: Discovery calls before campaign setup to understand legacy account structure, objectives, growth targets, branding and messaging, and a holistic view of the business to equip us with the information for a bespoke Google ads strategy.
: Comprehensive campaign build, balancing business needs and best practices to maximise account results. We adopt a dynamic approach to Google ads, with ongoing recommendations and optimisation to improve performance.
: Coherency and transparency are achieved through regular calls, with weekly updates and monthly strategy sessions. Assignment of a dedicated Slack channel for open communication with the team.
: Detailed audits, monthly reporting and dashboards covering recommendations, opportunities for scale and quick wins - that are focused entirely on the business' needs. State-of-the-art monitoring tools including competitor sales monitoring, site speed performance tracking and expert feed management.